Most people are more concerned with doing things right than with doing the right things

Normally people assume that the key to greater productivity is to do whatever we are doing more efficiently, that is do it faster and cheaper. Peter Drucker says that's actually backwards. First, we need to ask, "What are the right things to do, what actions are necessary to reach the goal?" Then ask, "What are the right ways to do them?"

The secret is to focus on doing the right things right!