Just because it's urgent doesn't mean it's important

Most of us have learned to respond to urgent activities, but not necessarily to important activities. To break the tyranny of the urgent, learn to distinguish what is :

a. important and urgent
b. important, but not urgent
c. urgent, but not important
d. neither important nor urgent

The highest payoffs and greatest opportunities are usually important, but not urgent. Focus first on what's important, not whats merely urgent.